I'm sitting in an airport right now, waiting for a flight. Taking a quick glance around me, I see a handful of people doing who knows what on their tablets or smartphones. For all I know, they could be on your website. Whether the experience they're having is optimized for them is another story.
Today people are reading, watching and buying on smaller devices and in more places than ever before. The number of active smartphone users is rising at a ridiculous rate and it hasn't shown much sign of slowing down.Read more...