Blog

Overview

After several years of hosting their site with us we reached out to New England Peptide with the idea of a total redesign. Their current design was cluttered and dated making it a bit confusing for visitors to navigate. Knowing our skills and level of support we have given them over the years they knew we were up for the task. With the redesign will come new, more focused goals that in turn should increase revenue.

The main idea with this redesign is to get the visitor to the content they are looking for as quickly as possible. Since the website is part sales, part informational, we will be guiding visitors towards the store section of the website through design tactics as well as having a clear navigation to get to the informational material.

Goals of the Project

• Create a more focused and complete sales funnel.
• More calls to action for getting a quote and generating more leads.
• More calls to action for going to the store.
• Responsive design to take advantage of the mobile web traffic.
• Widen the design and increase the usable space.
• Adjust the navigation so it goes across the top with drop down menus.
• Encourage people to use the site search feature more to find what they need.

Screenshots of the Current Site

Current Homepage

Current Interior Page Example

Current Store Layout

Timeline for Project Completion

We are in the process of nailing down the complete sitemap currently and will be moving on to the first rounds of the design by the middle of this month. We should be going live with the new website by mid December.

Internet Explorer 7 usage has thankfully dropped low enough worldwide that we feel that it's safe to stop supporting this browser on new projects. Below is the most recent statistics for Internet Explorer usage world wide according to W3 Schools. 

IE 7 is nearly 7 years old and in browser years, that means it's an old geezer. We are now 3 versions past that with IE 10. Facebook and Google both dropped support for IE 7 back in 2011.

Due to it's rendering issues, it's age and lack of support for modern development techniques, it's getting increasingly difficult to build modern websites that run successfully in IE 7 without a lot of extra work and hacks. 

Because of it's age, it's low usage, and the extra work to support it, we are now going to be charging a 20% or $1000 increase, whichever is greater, on projects that require full support for IE 7. 

I don't see this as affecting many, if any, of our clients. Most of them already use modern browsers and so do the audiences of their websites. 

If you have any questions or concerns, please don't hesitate to contact us.