Creating the Daisy Chain Effect

Nov
13
2009

Ok, ok, so I guess this Social Networking stuff is here to stay huh? Correct. Now more then ever it’s important to have your company be discovered. Old marketing techniques like cold calling are going the way of the dinosaur and it’s important that your company is taking advantage of the exposure that can be gained through Social Networking.

Here at Aptuitiv we are slowly, but surely, branching out researching and using different Social Networks. Currently we use Twitter, Facebook, and are in the process of looking into LinkedIn before making the jump. We use two Twitter clients that we like a lot, one is Hootsuite and the other is CoTweet. Each has their own pros and cons, but using them together we seem to fill all our needs.

So now let’s talk a bit about the Daisy Chain Effect as I call it. When you sit down and devote time from your busy schedule to write a blog, you want to be as efficient and effective as possible. One of the ways to do this is to get your blog out in front of as many viewers as you can. With so many Social Networking sites becoming popular it can take some time updating each one, so here is my easy free solution.

Hootsuite has a cool feature. In the settings there is a tab called RSS/Atom. This will allow you to add feeds. When you add a new feed it will ask you how often you would like Hootsuite to check for new activity, I normally choose the most frequent option. When Hootsuite detects a new post it will send out a tweet and allows you to customize the tweet to some degree. This becomes the starting point for our Daisy Chain, any other social network that ties in with Twitter can be chained to this one action. As an example we currently have Hootsuite scan our Aptuitiv Blog for posts, once it detects a new one it sends out a tweet over Twitter. Twitter then posts to our Facebook profile automatically. LinkedIn announced recently that it now works with Twitter, and vice versa adding one more “link” in the Daisy Chain I've have been talking about.

Once you have set this process up to work the way you want it to, you then just need to worry about creating the content for your blog and posting frequently. It will save you time and automatically make sure your blog posts get exposed to a larger audience.

I'm curious to hear if other businesses out there do something similar to this. What social networks do you prefer to spend your time using?

tags
Social Networking

3 Comments on "Creating the Daisy Chain Effect"

November 14, 2009 2:03 PM
Sarah Kyriazis says:
Have you tried ping.fm? You can update tons of social networking site from one site. I have some clients that love it.
November 14, 2009 3:38 PM
Eric Tompkins says:
Sarah,

We haven't officially used ping.fm yet, although we do have an account. We're currently looking at ways that we can integrate ping.fm into our blog.
November 17, 2009 1:33 PM
Seth says:
Thank you for the comment Sarah. As Eric mentioned we do have an account and we have heard good things about ping.fm so far. Thank you for the feed back :)

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